The Bog, Explained

Numbers are scary, right? But they also shed light on what's required to succeed.

You can drag your mouse across the graph to see how monthly churn relates to annual retention.

What's the takeaway? From a statistical perspective it's clear that monthly churn is the deciding factor for podcast success. Even a small monthly loss can kill an audience.

For someone to have a 50-50 chance of sticking around for a year, they need to be have a monthly retention rate of about 95%.

Enter Podbog.

Podbog can't guarantee that your users will stick around for a year, but we can darned sure help. Using our recommendation engine, it'll be easier than ever for listeners to find the content they're most likely to love.

What's the result?

• Better Ratings
• More Engagement
• Higher Retention